Word: fees
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Dates: during 2000-2009
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...played, it's hard to understand why so many would invest so much in a mere fantasy game. The starter software kit costs $40, as does each of three add-ons that let you explore different continents on Norrath (a fourth arrives in October). There's also a monthly fee of $12.95 for the online service. Yet hundreds of thousands regularly pay up--and not just teenage boys. The average age of EverQuest players is 31, and they include as many lawyers and homemakers as students and Silicon Valley geeks...
...tiny site with zero marketing has dished out $20,344 in patronage from 3,049 donors. That's not nearly enough to turn a profit, but in principle the business model works because Fairtunes holds the cash for four months and takes the interest as a transaction fee. Goyer says older users (over, say, 30) take to the idea faster; they recognize it as an honor system, whereas the younger ones often feel entitled to free music. The guilt factor is more likely to work if users see links to the site while they are enjoying their purloined tunes...
...size of the fee would be based on the number of enrolled undergraduates not housed on campus...
...flat $200 fee, you can order the Audience Wake-Up Option to help make your commencement address more memorable. Select any one Audience Wake-Up word cluster below...
...there are some problems. The one that hit the news last week is the fee structure. Many of these "stations" are geeky mom-and-pop operations that don't charge for their music and don't pay for it either, an arrangement the record labels are trying to rectify by imposing a royalty of fourteen-hundredths of a cent per song per listener. That may not sound like much, but it's enough to drive the small guys out of business. Last Wednesday a few hundred of them tried to draw attention to their plight by going silent...