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...program includes Sweden's "Unbelievable Lindstroms," who ride the high wire, all three of them balancing from a single unicycle; Bulgaria's Silagis, generally acknowledged as the world's most dazzling teeterboard act; and Gunther Gebel-Williams, a wild-animal tamer so impressive that Irvin Feld spent $2,000,000 to buy out an entire circus (belonging to Gunther's then mother-in-law) just to land...

Author: /time Magazine | Title: Show Business: The Greatest Showman on Earth | 5/4/1970 | See Source »

Folded Tent. Irvin Feld? The man behind that little-known name is the reason that the circus has lived...

Author: /time Magazine | Title: Show Business: The Greatest Showman on Earth | 5/4/1970 | See Source »

...Feld got into the act in 1956, when John Ringling North, nephew of the founding brothers, was so beset by debt and besieged by TV that he announced the folding of his tents. The next morning Feld was on the phone, telling North, "Your methods are antiquated, and I have the solution." The solution was to get out of the big top and into the new arenas that were being built and that Feld, as a jazz and rock-'n'-roll promoter, knew how to book...

Author: /time Magazine | Title: Show Business: The Greatest Showman on Earth | 5/4/1970 | See Source »

That idea alone saved the circus the salaries of 1,000 roustabouts. Feld, hired as a consultant, soon reduced the payroll even further, from...

Author: /time Magazine | Title: Show Business: The Greatest Showman on Earth | 5/4/1970 | See Source »

Traveling to Europe, where great acts are still born and bred, Feld at one point scouted 46 Continental circuses in 35 days. He still crosses the Atlantic six times a year to beat Ed Sullivan to the talent. "Once in a while," says Feld, "after a couple of weeks on dusty lots in the midst of a blazing Italian summer, you get the feeling you've seen everything. Then, out of the blue comes an act so spectacular that you get shivers up your spine." Feld quickly signs it up. The Blue show this year alone added 27 acts...

Author: /time Magazine | Title: Show Business: The Greatest Showman on Earth | 5/4/1970 | See Source »

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