Word: feldmans
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...Because of the location of the building, we had to get into retail food," Feldman explains...
...friend showed me how to do [the cake decorations] and then I just sort of experimented," Feldman explains...
...first Feldman says the shop was a small storefront in Somerville with no retail operation and no tables and chairs, but as the cakes became more popular he decided to expand the business and move to Cambridge...
Because some of Sweet Touch's North Cambridge neighbors might object to the nature of his artwork, Feldman says he decided to move the cakes to the back room and to specialize in a more mainstream cuisine...
This emphasis on retail caused Feldman to reduce the delivery aspect of his business, which is now almost nonexistent. Customers must stop in to pick up Feldman's creations. (Perhaps this is best: a misdelivery could prove very embarrassing for all concerned...