Word: feldpausch
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PREPARING DINNER for her husband and two kids after work each night was just another chore on Kriston Feldpausch's daily to-do list until she picked up a flyer in her son's cubby last spring for My Girlfriend's Kitchen, a meal-assembly parlor where busy moms get together and make tasty food for their families over upbeat music and nonstop chitchat. "It's like a night out," says Feldpausch, who lives in Midlothian, Va. "It's fun; you always meet somebody...
...event. Brands that encourage consumers to join their retail communities are hoping for a greater degree of customer loyalty in return. For many, it's too early to predict results, but when asked if she would try out any of the other assembly-meal places opening up around town, Feldpausch replied, "I would feel disloyal if I were to go to another. It's sort of like walking out on a friend...
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