Word: felker
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Most of the successful city magazines have borrowed-some of them heavily-from the graphics, format and trendy chic of New York (circ. 364,000), the pacesetting weekly first published as an independent magazine by Clay Felker in 1967. (Felker had been its editor in an earlier and simpler incarnation, when it was a Sunday supplement of the now defunct New York Herald-Tribune.) Regular features akin to Felker's "The Underground Gourmet" (budget-minded restaurant reviews) and "The Passionate Shopper" are staple fare, and New York's penchant for parlor-game lists ("The Ten Worst Judges...
Both Kobrin and Felker claim rights to the New West name. New York Magazine Co. executives say they have been using it for advertising and promotion since last August. But Kobrin registered his New West Corp. with the California Department of Corporations in December-a move Felker's group neglected to make. Kobrin also rushed out a preview issue of his monthly New West in early February, thus edging out Felker, whose own test edition went on sale last week. Both plan regular publication...
Heavy Borrowing. Felker, on the other hand, recently mailed 430,000 promotional pieces for his slick, full-color New York spin-off-partly through a sample cover celebrating "The California Woman"-and claims an impressive return of 30,000 or so charter subscribers. His 20-page New West test issue, which is trial-priced at both 500 and 750 (v. $1 for Kobrin's magazine), is sprightly, but heavy on pieces borrowed from New York. To launch New West, Felker plans to spend $2 million, and aims for initial circulation...
Some publishing insiders wonder whether Kobrin and his group started their New West mainly to see if Felker was eager enough about his expansion plans to buy them out. And there is a certain ambiguity about Kobrin's challenge to his New York rivals: "We'll give these carpetbaggers a run for their money...
Troubling Question. Dan Schorr has never been known as thin-skinned, but he seems genuinely wounded by the ruckus over the leak. Some journalists are troubled by the question of whether Schorr acted properly in making available the Pike report to Voice Editor in Chief Clay Felker in exchange for a donation to the Washington-based Reporters Committee for Freedom of the Press (which says it has yet to receive any funds). Some journalists side with New York Daily News Editor Michael O'Neill, who argues that Schorr's act was simply "a freelance deal." But others strongly...