Word: felkerism
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Editor Clay Felker, 39, bought the New York name from the defunct W.J.T. last June. He has spent the intervening months rounding up private investors. Led by Wall Street Investment Banker Armand G. Erpf, they have enabled the magazine to "complete its initial financing," says Felker. He thinks it will take about $2,000,000 to get New York started, modestly pins his initial circulation hopes at something over 100,000, counts on picking up some of the all-important Fifth Avenue retail advertising. Priced at 40? a copy, New York will appear every Thursday. At the beginning, the sales...
...audience and ads, Felker will be competing with The New Yorker, which has just started promotional advertising in the New York Times for the first time in 14 years. But The New Yorker, although livelier of late, devotes little space to city affairs. The city is simply too vast, its interests too varied, to be covered properly in a single publication. So the riches are amply available; all New York has to do is mine them...
Organized Anarchy. Nonetheless, Esquire did not do away with its gatefold pinup until January 1957. The magazine was still struggling. But by then, Gingrich had hired Editors Harold Hayes, Ralph Ginzburg, Clay Felker and Rust Hills to give the magazine a fresh and somewhat corrosive tone...
Most of the acid was expended in contentious editorial conferences until Ginzburg was fired in 1958 and Felker moved on in 1962, later to become editor of New York, the Sunday magazine section of the now defunct New York Herald Tribune...
...Trib and John Barkham from the Saturday Review will review books; the Trib's Walter Terry, dance; John Gruen and Emily Genauer, art; Miles Kastendieck, William Bender and Alan Rich, music. The Sunday paper, too, will carry features from the Trib: New York magazine, edited by Clay Felker; and Book Week, under Theodore Solotaroff...