Word: felkerism
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...Felker, 51, the innovative founder of New York and New West magazines and former publisher of Manhattan's Village Voice, all of which Murdoch wrested from Felker's control...
...magazine experience, Felker is no stranger to New York newspapering. Before the old World Journal Tribune died in 1967, leaving the afternoon field to the Post, he was hired to help liven up the paper. Felker bridles at suggestions that he took the Tonight job so he could "zap Murdoch." He says he just wants to put out a solid afternoon paper "for people who have been in a news vacuum...
...reborn as a monthly, is doing well Esquire, older than either of them, has had its ups and downs, and now has a new ownership seeking to restore it. Any magazine that has been around a while has genes that are risky to tamper with, according to Editor Clay Felker who in less than two rocky years lost $5 million to $7 million of his own and his British backers' money in trying to turn Esquire around...
...Clay Felker, returning in 1977 as a majority owner of the magazine he had once worked on, portentously declared that the "new Esquire" would provide the civilizing function for today's professional or managerial man"- a kind of Madison Avenue gibberish that could only confuse readers. He added a lot of business stones. But Esquire's genes caught up with Felker: "I made the mistake of trying to change the magazine too much...
...born-again Esquire will likely be run by the co-presidents of 13-30 Corp., Phillip Moffitt, 32, and H. Christopher Whittle, 31. "I've never heard of these people," says Esquire National Editor Richard Reeves. "They could have landed from Mars." Felker plans to remain in New York City after their landing, but earlier this year he bought an all-advertising throwaway newspaper in California and signed a lucrative deal with 20th Century Fox to develop movie ideas. "In the end I'm going to do something else in journalism," says he. "I'm a journalist...