Word: felkerism
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...Felker loses Esquire...
...What happened with New York will never happen again," vowed Editor Clay Felker after his humiliating loss of that magazine in 1976 to Australian Publisher Rupert Murdoch. Never can be a very short time in the publishing business. This week Felker will lose another magazine, Esquire (circ. 650,000), which he bought in 1977 with money from British Publisher Vere Harmsworth's Associated Newspapers. Associated is selling most of its interest in Esquire to 13-30 Corp. of Knoxville, Tenn., a small but fast-growing publisher of specialized magazines (New Marriage, Nutshell, Graduate) aimed at readers aged...
...surface, it appeared quite simple. Felker has spent lavishly to turn the sophisticated men's monthly into a more macho twice-monthly, with expanded coverage of law, business, sports and gadgets of the good life. Yet advertisers remained cool to the venture, losses mounted, and Felker had to give Harmsworth most of his own stock in Esquire in return for more working capital. "The foundation for a successful publication had been made, and I could definitely see the time two years from now when we would be in the black," Felker insisted. "We were putting out a magazine that...
That, at least, is the premise of Ron Rosenbaum's delightfully bitchy first novel, a tale of lethal venality among the nation's media mandarins. Rosenbaum, 32, is a former Village Voice staff member who protested Editor Clay Felker's 1974 takeover by ripping up his paycheck in the new owner's face (to which Felker is reported to have asked, "Who was that?"). In Murder, a Felkeresque press lord named Walter Foster loses his empire in an unfriendly takeover. Then, worse fate, he is displaced from his regular table at Elaine...
...York, see, in July 1976, and Steve Brill was taking a shower. He was a successful young magazine writer for Clay Felker's New York (remember "The Pathetic Lies of Jimmy Carter"?), and the top non-fiction editor at Simon & Schuster wanted him to do a book. It was pickyer-topic time, but a succession of three-martini business lunches with the editor had elicited only a few "Gee, that'd make a great magazine article" ideas. Then, a radio announcer droned through the suds of Brill's quiet shower with a "piddling little item" about some Teamsters' local striking...