Word: felkerism
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...used to call Clay Felker our drinking editor, not because he had a more agile elbow than any of the rest of us, but simply because he . . . managed to get to more parties in a week than anybody else in a month...
Thus did Esquire Founding Editor Arnold Gingrich (1903-76) once describe a certain garrulous subeditor who worked on the magazine during the highest of its haute-smartass days nearly two decades ago. Young Felker left Esquire in 1962, but became even more conspicuous in publishing and partying circles by founding New York in 1968, losing it this year in a bitter fight with Australian Sleaze-paper Publisher Rupert Murdoch (TIME, Jan. 17), and then scouring the globe for some new publishing adventure. Last week he found an old one: Esquire...
...with his former New York designer Milton Glaser and Publisher Vere Harmsworth's Associated Newspapers Group Ltd. (London's Daily Mail, Evening News and 42 smaller British papers) -will buy the 44-year-old monthly from its highly diversified parent, Esquire Inc. Glaser will become design director, Felker editor in chief as well as the chief executive of the magazine company; Harmsworth will be chairman...
...sales were up 10%, though total circulation is down a bit, to 1 million. The new management hopes to extend that rally-and make Esquire more timely-by shortening its Rip Van Winklesque lead time (the January issue is now in preparation) and doubling the magazine's frequency. Felker, 51, is tight-lipped about what else may mark his reign, but emphatic about what will not. Still smarting from his takeover by Murdoch, he has worked out an agreement with Harmsworth, whose firm is putting up most of the purchase price, that he will not be removed while Esquire...
However, though lively and often imaginative, New West seems to be haunted by a Felkerian phantom: its editors on occasion run the kind of features they feel would have been whipped up by Felker. The results can be disastrous. A notable example was a cover story in July based on the premise that since Governor Jerry Brown was 39 and unmarried (though a frequent companion of Linda Ronstadt's), he would be a likely target for antihomosexual smears in next year's gubernatorial race. Even Felker was moved to protest from the sidelines. Said...