Word: felkers
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Dates: during 1970-1979
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This is not exactly the predicament that L.A.'s managers envisioned a scant 16 months ago. Then they were hunkered down for Clay-day: the invasion of their territory by Clay Felker and his new New West magazine, supported by a $4 million start-up budget. As a California clone of Felker's sassy, brassy New York magazine, New West, it seemed, had only to come and be seen to conquer. "In fact," says L.A. 's Baker, "New West is the best thing that ever happened...
...year-old L.A.'s response to the "carpetbaggers," as some Californians dubbed Felker's forces, was to spruce up its graphics, sharpen its point of view and attract a bunch of bright new byliners. The defenders were helped by all the hoopla Felker fomented: in effect, it sold Southern Californians on the notion that they deserved a first-rate magazine. Since February 1976, L.A.'s circulation has soared from 90,000 to 128,566. Ad pages are up 50% (to 184 pages in August) over .he same period. L.A. ranks No. 3 (after Yachting and Trailer Life...
...latter also has a healthy newsstand circulation at $1.50, 50% more than New West's at $1. As a further measure of L.A. 's success, the magazine and two smaller CHC publications will be bought next week by ABC for $ 10.5 million. Four years ago, Felker could have taken...
There are ambitious mavericks in every field (Clay Felker of New York in magazines, Rupert Murdoch in newspapers) who know the expected limits of respectability in their craft, but choose to succeed by excess. Arledge is such a man. His conversation is full of proper responses ("A commentary mustn't fight the film," "The single biggest problem of television is that everyone talks so much," "The first law of football is that when the teams line up, you go to the play-by-play man"); yet it is he who stuffed the Monday night booth with three garrulous commentators...
Omaha Whiz. The blowup that led to Israel's departure was over his opposition to Graham's proposed purchase of New York Magazine Co. Israel argued that the firm would cut into Post Co. profits, and that strong-willed NYM Founder Clay Felker would try to run Newsweek if he came aboard. Actually. Israel's troubles with Graham began more than a year ago. when Graham started listening less to him and more to Post Co. Board Member Warren Buffett, 46, a self-made Omaha financial whiz...