Word: fella
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...City. Though he periodically left the theater--for a year at Yale Law School (at age 49) and a stint as a chef's apprentice--he always returned to the stage, helming such acclaimed Lincoln Center productions as the 1992 revival of Frank Loesser's musical The Most Happy Fella, a Tony-winning 1996 production of Edward Albee's A Delicate Balance and last season's spiffy revival of Dinner at Eight...
...Fella first bounced into Dash's mind when, at age 19, he went to a birthday party for rapper Heavy D at a cousin's Manhattan nightclub. The money and beautiful women hooked him. Two years later, a local DJ introduced Dash to Brooklyn rapper Shawn (Jay-Z) Carter. They teamed up, and Dash took Jay-Z on the road, but record labels weren't interested. Frustrated, Dash kept hustling Jay-Z at clubs in order to raise the money to start his own label, named in homage to the oil barons. He eventually persuaded Priority Records to distribute...
Almost every big rap star has a line of clothes, but only Roc-A-Fella lifts its own drink. Tired of seeing liquors like Allied Domecq's Courvoisier profit from mentions in songs, Roc-A-Fella partnered with William Grant & Sons, a Scottish distiller, to release Armadale, a premium vodka, last January. Armadale has already produced a $700,000 profit as well as criticism of Dash for pushing liquor to kids. Dash sees a double standard. "We're not saying kids should drink it," he says. "We're saying, 'Hey, kids, you can start a business.' Is it a negative...
...business peruses a script (she recommends that Dash take a pass). A marketing guy is reading Mao in the Boardroom, while two others flip through a branding book. Dash punches at his BlackBerry. "This is the smallest jet we'll ever be on," he says. True--if Roc-A-Fella sails through the rough weather that inevitably lies ahead for any young and growing business...
...Keep 'em Guessing Roc-A-Fella's Damon Dash built a hip-hop music and clothing empire. Now he's moving into film and booze...