Word: fellman
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...Sunday, while the Warner puke-fest will have exhausted its core constituency. But that ignores The Hangover's very strong word of mouth; people who might not have gone now know this is the movie de jour. (Everybody who needs to know about Up already knows.) And as Dan Fellman, Warner's distribution chief, told the AP, "Sunday's always good for a hangover." By tomorrow, when the final figures come in, there could be a photo finish for first place...
...Dark Knight's unprecedented box-office might is "mind-boggling for us," says Dan Fellman, president of domestic distribution for Warner Bros. Pictures. (TIME and Warner Bros. are both subsidiaries of Time Warner.) The film benefited from a unique mix of factors beyond the usual superhero movie hype, including a buzzed-about performance by the late Heath Ledger as the Joker, perfectly pitched marketing, agile distribution and gas prices that have made a night at the movies an attractive alternative to a summer road trip. It also helps that The Dark Knight, as most critics and audiences attest...
...successfully rebooted the troubled franchise, but this time around his decision to go darker - and The Dark Knight is as mordant a superhero movie as there has ever been - dovetailed with the popular mood. "We saw the dailies coming in and we knew we had an incredible movie," says Fellman. Though Christian Bale's Batman is The Dark Knight's star, it was Ledger's knife-wielding anarchist around whom the studio built an early viral marketing campaign, featuring the villain prominently in posters, trailers and on the web site WhySoSerious.com...
...Ledger's death as The Dark Knight's release date approached, it resumed showcasing Ledger in trailers. "The performance is so good, had they not highlighted it, it would have been a mistake," says Paul Dergarabedian, president of box-office analysis firm Media By Numbers. In the end, Fellman says, "[Ledger] certainly is part of our great success...
...significant influence each had on my life. I urge young people to make a list every 10 years and make sure you take the time to tell those people why they have had an influence on your life. All will be better for having done so. Nelson M. Fellman Voorhees, New Jersey...