Word: femina
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...adman named Jerry Delia Femina was sitting around with some colleagues trying to dream up a campaign for Panasonic, a Japanese electronics account. "I've got it," he chortled. "I see a headline. Yes, I see this headline...
...GAVE YOU PEARL HARBOR." The line never made it into the campaign, but Delia Femina revived it as the title of his new book, and it is now raising nervous laughs in the twitchy precincts of Madison Avenue. First recorded on tape, then edited by Sometime Author Charles Sopkin and published last week by Simon and Schuster, the book is an earnest effort by Delia Femina to buttress his reputation as the Peck's Bad Boy of advertising. At 33, he heads his own agency and is one of the more abrasive of the young "creatives" who have risen...
More than One. Much advertising today has a numbing sameness, says Delia Femina, but the adman is to be pitied, not blamed. He often finds it impossible to create individual selling pitches for the rising number of nearly identical products. "Some poor son of a bitch is sitting in his office at Compton right this minute," says the author, "trying to figure out what to say about Ivory Soap that hasn't been said may be 20,000 times before. If you're doing an ad for Tide, what do you say? What do you do about Axion...
...Edward Mulhare, elegant head of Femina cosmetics? Is it his roughneck rival at May Fortune cosmetics, Jack Kruschen? Is it Chemist Ray Walston, who plays his part so broadly that his dialogue seems to be dubbed? Or is it really the men who wrote and directed this bleached botch of a comedy drama...
...life. They run not only their homes but shops, factories and farms as well. And thanks to the exploits of Mme. Nhu, everyone knows the pinnacles they can reach in politics. Last week, as South Viet Nam's fledgling National Constituent Assembly got down to business, a new femina politica was on the ascendant: Mme. Tran Thi Xa, the lady delegate from Gia Dinh...