Word: feminae
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Dates: during 1970-1979
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...that Kosner was making Newsweek too frivolous with his fondness for cover stories on pop culture and entertainment subjects. The week after Pope John Paul II made his historic return to Poland, for example, the magazine's cover featured Hollywood horror movies. Says Ron Travisano, president of Delia Femina, Travisano and Partners, a leading New York advertising agency: "Newsweek is not so 'hot' any more...
...consumer more inscrutable -and skeptical-than ever. They tend to press for the safe old selling ways of the '50s, when the focus was squarely on the product, often to the exclusion of humor, mood or elegance. The clients also insist on more research. Says Jerry Della Femina, head of Delia Femina Travisano & Partners, who is currently working up ads for Emery Air Freight, a forwarder: "Everything is tested, usually in small cities instead of big markets to hold down marketing expenditures...
...radio networks, in fact, require that celebrities have at least some allegiance to the products that they claim to enjoy. So have many ad agen cies. Jerry Delia Femina, who handles the Teacher's Scotch account, dealt pragmatically with the problem. When Groucho Marx, Jimmy Breslin, Mel Brooks, Tommy Smothers, et al, agreed to appear in Teacher's ads, his agency started sending them two cases of Scotch a month. And it takes no suspension of disbelief to credit Whitey Ford and Mickey Mantle with downing a great deal of Lite Beer...
Elizabeth McAlister, an ex-nun and the wife of Antiwar Activist Philip Berrigan, and Sister Judith Le Femina were shopping at the Sears, Roebuck store near Glen Burnie, Md. When they left, the store's detective said, they took with them, without paying, a $20.99 handheld electric power saw, a 690 package of sandpaper and a 190 package of picture hangers. Charged with shoplifting, the pair gave their address as Jonah House, Baltimore, a commune established by Elizabeth and Philip Berrigan for members of the peace movement. Elizabeth last faced a judge when she was convicted...
Gave You Pearl Harbor, Delia Femina...