Word: fender
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Dates: during 1940-1949
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...augmented his permanent staff in the Studebaker plant from 28 to 39, talked each design over with engineers to see if it was feasible. From hundreds of tentative designs Loewy pulled a curve here, a hood there, a fender sweep yonder, then "mocked up" about a dozen experimental models in clay, one-quarter size, and worked on them. Says Studebaker's President Harold S. Vance: "I have seen Loewy shake his head in disapproval, then take out a knife and with one sweep correct the clay model to perfection...
...cameramen have carefully perceived things which Hollywood has only squinted at. They have caught the quick flash of sunlight off the front fender of a car. They have watched a pent-up ball of twine roll excitedly along a curbstone. They have found the texture of a masonry wall, and the quiet beauty of a row of tenements slanting downhill into the afternoon...
They are doing a fine job. "Fender Alley," Mill Street between Winthrop and Lowell Houses, is being thoroughly worked over nightly by efficient tow-trucks and earnest tag-bearing policemen. The Elbery Garage is full of student cars waiting for their owners t reclaim them--and pay fat discouraging fees. The no parking ordinance makes fine sense for the men who own garages; the people who own cars find it tougher to understand...
...Bows. Last week their outside competitors were busy too. Studebaker was out with new, more powerful but basically unchanged Champions and Commanders. Hudson was pushing its "step-down" idea of a body cradled in the frame. Nash was plugging its "Airflyte" design with all four wheels hidden by the fender sheathing...
Widening bodies to the fender line had made the cars roomier, but had also made the whole automobile, including doors, more susceptible to traffic damage. Parking-lot operators complained that they could store only two postwar cars where three earlier models had stood...