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Word: fender (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...acceptable form of gas-mileage salesmanship. Ford, for example, offers for $20.95 an instrument-panel "fuel sentry" that warns a driver when he should decelerate because he is burning too much gas. Chrysler will soon offer for $10 to $12 a "fuel pacer system"-a light mounted on the fender that glows when a driver is wasting fuel by accelerating too fast. Such devices may be useful, but most drivers are likely to find that the ultimate fuel-saving gadget is a small...

Author: /time Magazine | Title: ADVERTISING: The Hard Sell on M.P.G. | 4/1/1974 | See Source »

Those around Nixon churned on, frenetically occupied in making things seem normal. Press Secretary Ron Ziegler one day walked by the presidential limousine, stopped, came back three paces and carefully straightened out the American flag flown on the right front fender. Jerry Warren, who has faced reporters' hostile questions of corruption and impeachment, made plans for a needed rest with his family. And Good Old Henry Kissinger was aloft around the world in search of peace, dispatching new statements every night that were jubilantly read out loud the next morning in the White House news briefings...

Author: /time Magazine | Title: THE PRESIDENCY: An Appearance of Normalcy | 3/11/1974 | See Source »

Petty, starting in the No. 2 slot, challenges Allison on the very first turn of the five-eighths-of-a-mile course. The sellout crowd roars in anticipation of a repeat of last year's race when Petty waged a long fender-crashing duel with Allison before pulling ahead to win in the final laps. But Petty, a "charger" who likes to "drive the way I feel it," plays it crafty. Instead of "drafting"−a risky tactic Petty invented, in which he practically sits on an opponent's tail pipe, using the partial vacuum created...

Author: /time Magazine | Title: Sport: King of the Road II | 4/23/1973 | See Source »

Cernan also had reason to be embarrassed. With one swing of his geological hammer, he accidentally clobbered the $13,000,000 moon car, knocking off part of one of its rear fiberglass fenders, which act as shields against the spray of dust churned up by the rover's wire mesh wheels. Cernan tried to reattach the section of fender with gaffer tape. But because of the everpresent, clinging fine-grained lunar dust, it would not stick. As precious minutes ticked away. Mission Control suggested that the astronauts abandon the fender repair work and get on with the more important...

Author: /time Magazine | Title: Space: Apollo 17: A Grand Finale | 12/25/1972 | See Source »

...Paper Fender. At the start of their second moon walk, the astronauts headed straight for the damaged rover. Displaying a little old-fashioned Yankee ingenuity. Mission Control had advised them to tape together four lunar maps made of stiff photographic paper and attach the resulting 15-by 20-in. rectangle to the damaged fender with clamps taken from Challenger's interior light fixtures. The scheme worked. Indeed, the paper fender was so effective that it shielded the astronauts from dust even when Cernan opened the rover's throttle to more than 7 m.p.h. on the way to South...

Author: /time Magazine | Title: Space: Apollo 17: A Grand Finale | 12/25/1972 | See Source »

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