Word: fender
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...can’t even write their own music. Meanwhile, actual guitar gods are on the decline. In January of this year, Activision, Inc. announced that the “Guitar Hero” franchise had earned over a billion dollars in revenue in just 26 months. In 2007, Fender Musical Instruments Corporation, one of the largest guitar manufacturers in the world, produced a revenue of only 196.3 million dollars.What the “Guitar Hero” explosion indicates is a larger American trend that seems perfectly summed up by Staples’ “Easy Button?...
...intercom system and heated seats and handlebars. Just cruising? He can do that on a chopper or a bagger with a hand-painted body and intricately detailed metalwork. The American artist Michael Godard ordered an $85,000 gangster-themed chopper with images from his collections painted onto the rear fender and bike body and sculpted revolvers adorning the spokes. "Bourget's builds rolling eye candy," says Arthur Coldwells, editor and publisher of Robb Report MotorCycling. "These are gorgeously detailed motorcycles you ride to be seen...
...more than the standard version. Garel Rhys, emeritus professor of automotive economics at Cardiff Business School, applauds the company's performance since its acquisition by BMW: "You couldn't expect much better." And the company's future looks shinier than a well-buffed fender. In July, it rolled out the Drophead Coupe, a two-door convertible Phantom with a starting price of $407,000. Overall, Robertson predicts, the company should enjoy double-digit sales growth this year...
...when the teen comes in to report that she hit a deer and a passing motorist helped put the creature out of its misery. Mother twists the story into an accusation that Janet had sex with a stranger. "No innocent girl stays out after 10 with blood on her fender...
...biochemically, with hormones like adrenaline actively involved in forming the neurological patterns we call memories. "Any kind of emotional experience will create a stronger memory than otherwise would be created," says James McGaugh, a neurobiologist at the University of California at Irvine. "We remember our embarrassments, our failures, our fender benders...