Word: fendi
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Dates: during 1990-1999
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...quite the way New York does. Across from the Rockefeller Center tree, Saks Fifth Avenue tells the Yuletide tale of plucky Art Aimesworth vs. the Dark Elves in six sprightly windows (with narration by Cindy Crawford, Peter Duchin, Brooke Shields, Dominick Dunne, Martha Stewart and seven others). At Fendi the Christmas trees are as svelte and haughty as the Euro-mannequins. From the windows of the Warner Bros. Studio Store, a behemoth Bugs and three of his Looney Tunes pals gaze fretfully across 57th Street at the Tiffany's display -- cuddly bears in tuxedos, snow gear and seraphim wings...
Picture a kindergarten of the future as the teacher calls the alphabetical roll: "Armani, Burberry, Cartier, Fendi, Gucci, Hermes . . ." all the way down to ". . . Valentino, Vuitton and Zabar." Instead of superhero lunch boxes, these kids will tote personalized shopping bags. And what about children cursed with parents whose taste in store names is simply too plebeian? On Geraldo, talk-show shrinks will discuss the trauma of low-rent names like Kmart Smith and Shoe-Town Jones...
...chic. So are the more familiar Asian totems of American envy and remorse, Japan and Vietnam. The U.S. may dominate pop culture around the world, but at home there is a brisk new breeze -- a wind from the East. In films, fiction and fashion, from Madonna's video to Fendi's new perfume (Asja), the future looms in the rising sun. Go, for a start, to the movies. Or stay away, as Asian-American activists urged audiences to do when Rising Sun hit the screens. The Sean Connery thriller, which opened to yowls of bad publicity about its caustic view...
...chic. It was one of the great names in fashion, a symbol of luxury, elegance and quality. By the 1980s, however, the label had become tattered and worn, a victim of sloppy manufacturing, countless knockoffs and feuds among members of the Gucci clan. Stylish women chose Chanel suits and Fendi handbags. But Gucci? Never...
...single manager per store, all employees are part time; many are recruited from the ranks of loyal customers, tempted by the 20% employee discount. The company stocks its shelves with closeout lines acquired at a fraction of their original price. Typical offerings range from Waterford crystal frames ($24.99 ) to Fendi mufflers ($19.99) to Spode china...