Word: fendi
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Dates: during 2000-2009
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...lighting up the stairway to the beacon towers at Juyongguan Pass, as well as the surrounding mountain tops and, to the surprise of some Chinese guests in an audience which included movie star Ziyi Zhang and the granddaughter of reformist leader, Deng Xiaoping, branding the hillsides with projections of Fendi's double F logo. Before the first ever fashion show to be held on the structure, Arnault and his wife, Hélène stopped to snap their own photos of the views and TIME's Marion Hume talked to the world's seventh richest man about luxury...
...gave Louis Vuitton a real push here ten years ago with a car rally from Dalian to Beijing. Tonight, the brand you are promoting is Fendi. Can Fendi grow really big in China...
...Fendi is a symbol of Italian craftsmanship, Roman construction and it is full of history. Fendi was once the number one Italian brand and I think one day it could be back to that position and it could be very successful here. And we are very lucky to have Karl [Lagerfeld] as our designer, and we were lucky to have kept...
...luxury products like Fendi are really handmade as your people say they are, then how can you possibly produce enough of them for this insatiable market...
...timing problem ultimately," says Fendi CEO Michael Burke. "It used to be that we had six months to show something and then manufacture it. Now it only takes a week to copy something from an image on the Internet. So creatively, you have to be more and more unique...