Word: fendi
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Dates: during 2000-2009
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Mirror, Mirror This page, from top: Manolo Blahnik Thymesli slingback ($565, 800-937-9146); Salvatore Ferragamo patent-leather sandal with mirrored heel ($690, 212-759-3822). Opposite page: Fendi Crossword bag ($1,440, 800-FENDI...
...This is a market where [the customer] doesn't want what her girlfriend has; she wants something different," says Fendi CEO Michael Burke, who became intrigued by the Istanbullu consumer when he clocked Fendi's wholesale demand rising over $1.28 million. "The definition of luxury here is individuality, as opposed to the more Eastern approach which is, 'I'm buying to belong.' In the West, you are buying to be different. In that sense, Istanbul is Western?although of course, it's also the gateway to the East...
...When Fendi's Burke caught a plane to Istanbul last June just to take in the scene, he started in Nisantasi?known as the Beverly Hills of the city?checking out the fashion group Beymen's premier store. Most of the Fendi bags were sold out or back-ordered on waiting lists. Next, he headed to Kanyon, an architecturally splendid new development comprising living, working and shopping areas with sweeping, cantilevered elevations, broad thoroughfares and intriguing side streets...
Kanyon's anchor store is the just-opened Harvey Nichols?the 10th branch of the London landmark?where Fendi's in-store boutique sits alongside those of Balenciaga, Luella, Sergio Rossi, Marc Jacobs and Ralph Lauren. What's striking is how attractive the store is, with hand-blown glass orbs suspended above the cosmetics counters, walls of black tiles studded with Swarovski crystals and floors of glittering mosaics. Fine Turkish workmanship is also evident in the personal-shopping suites, which include opulent sitting rooms, changing rooms and even shower rooms where customers can buy, bathe and have their makeup done...
...last fall was all about gold, next spring will be a completely silver season, with accessories turning up in this sleek metallic hue at fashion houses as diverse as Versace, Fendi and, of course, Louis Vuitton, where the classic Speedy bag has been reinvented in stamped monogram Miroir. Unabashedly flashy...