Word: fendi
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Even if the strike is settled and the show is broadcast--even if Clooney and Jolie are there and Steven Spielberg's lifetime-achievement award is presented by J.D. Salinger and Thomas Pynchon in Fendi gowns--there's another reason that viewership may be slack for the Globes, and also for the Academy Awards six weeks later: because the prizes will go to films that relatively few people have seen...
...need look no further than the luxury empire that is Louis Vuitton Moet Hennessy. The French holding company encompasses such icons as Donna Karan, Fendi, and Givenchy, in addition to Louis Vuitton itself. Brands and other intangibles, as might be suspected, play a staggering role in their financial holdings, accounting for 8.2 billion euros, or 29 percent of total assets. And these billions of dollars of ad campaigning—those mile-long legs of Fendi’s Raquel Zimmermann from the summer billboards —are working. Last year, Louis Vuitton recorded 11 percent revenue growth...
...Fendi is a symbol of Italian craftsmanship, Roman construction and it is full of history. Fendi was once the number one Italian brand and I think one day it could be back to that position and it could be very successful here. And we are very lucky to have Karl [Lagerfeld] as our designer, and we were lucky to have kept...
...luxury products like Fendi are really handmade as your people say they are, then how can you possibly produce enough of them for this insatiable market...
...success is to keep this artisanal production but to organize it so well that you can increase the capacity. [The Fendi factory in Rome] has almost no machines. It is all handmade but it can be increased with the same level of craftsmanship, which is good for employment. This is also what I say to politicians in France, where we have some factories doing other brands [including Louis Vuitton]. Many of them are against globalization, but what we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France...