Word: ferberate
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...merchandising tradition, were at it again as soon as their doors opened the morning after the Supreme Court's decision. In one day's skirmish cigarets at Macy's dropped from $1.14 per carton to 64? - of which 60? represented the Federal tax. Edna Ferber's Come and Get It sank from $2.50 per copy to $2.04. Franz Werfel's The Forty Days of Musa Dagh, a $3 volume, opened at $2.82 the first day, closed at $2.64, plummeted to $1.83 before the weekend. Modern Library editions, usually retailed at 95? each, were quoted...
Author Edna Ferber never attends a first night of one of her plays, flees from Manhattan when her new books appear. Last month she escaped the publication of her newest novel, Come and Get It (TIME, March 4), by sailing on a Mediterranean cruise. Returning on the Conte di Savoia last week, she reported her flight: "Palestine is a country in the making, like America busy and alive. I found the King David Hotel simply flawless, thoroughly modern. Yet all around is the suggestion of the Biblical. For instance, I would go down to the bar for a cocktail...
COME AND GET IT-Edna Ferber-Doubleday, Doran...
...common property. So is the finished product. The process of making one into the other is the trade secret of artists, but on each book, picture, statue is the trade-mark of the maker's tools. The smoothly machined product of such novel-factories as Edna Ferber needs no watermark: consumers know it is standard brand, Grade B entertainment, an honest product sold for an honest price...
Appropriately enough, Author Ferber's latest run-of-the-mill is about pulp. Come and Get It is the story of Barney Glasgow, who fought his way up from chore boy in a logging camp to lumber king of Wisconsin, then lost his kingdom while it was still worth losing. As usual in Ferber stories, the fortunes of the dubious hero and his train are merely a framework for a lively description of logging society, from the snowy Wisconsin camps to the over-stuffed comfort of a rich small-town community. Barney's defeat...