Word: ferberization
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...nonfiction books passed the 100,000 mark, creating the kind of bookstore traffic that carried along many more modest titles. In fiction, it was a year not of newcomers but of oldtimers. The big sellers were the big names, the reassuringly familiar quantities-Hemingway, Steinbeck, Du Maurier, Keyes, Costain, Ferber...
...true bookseller's delight was Herman Wouk's The Caine Mutiny, first published in March 1951. Never off the bestseller list, and mostly at the top, its sales in all editions reached 1,000,000. The other leaders-Costain, Keyes, Ferber, Du Maurier-moved along predictable roads, leaving their familiar footprints without increasing or diminishing their reputations. John Steinbeck's East of Eden was not predictable, but its loose, woolly yarn on good & evil, featuring a sensational and improbable prostitute, dazzled a lot of readers and critics...
...Middle Ranks. One way or another, it was a great year for Texas. After an ill-tempered clouting of its manners & morals by Edna Ferber in her bestselling Giant, the state produced three of the most widely talked-about books of the year: Madison Cooper's Sironia, Texas, a 1,731-page Texas-town saga which seemed to prove that Ferber's view had been right in the first place; Tom Lea's The Wonderful Country, singing Lea's love of his Rio Grande country, north & south of the border; and The Devil Rides Outside...
...Caine Mutiny, Herman Wouk The Silver Chalice, Thomas Costain East of Eden, John Steinbeck Giant, Edna Ferber Steamboat Gothic, Frances Parkinson Keyes My Cousin Rachel, Daphne du Maurier
...East of Eden. 76. As Main Street was to Sauk Centre so is Edna Ferber's Giant to: 1. New York. 4. Wisconsin...