Word: ferberization
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GIANT (447 pp.)-Edna Ferber-Doubleday...
...more than a quarter of a century Novelist Edna Ferber has specialized in just one kind of book-the bestseller. Whether she writes about the Midwest (So Big), the Northeast (American Beatify), or the Northwest (Come and Get It), the result is the same: a blend of regionalism and superslick storytelling that guarantees the bookseller some of his happiest moments. In all fairness, she gives her faithful reader full money's worth as well. Consistent old pro that she is, Author Ferber has undoubtedly done it again at 65 with Giant, her eleventh novel and her first in seven...
...Texas' Juan-crowism, is sweet on a young fellow who is interested in scientific farming and doesn't give a hang about million-acre ranches. Son Jordan is married to a Mexican girl, aims to become a doctor and work among the poor. In short, says Author Ferber, there's hope for Texas yet, once this generation's crop of oil, cotton and cattle millionaires have had their vulgar fling...
...Passage, by Peter Ferber, the third of the stories, is not good at all. It traces briefly and inadequately the situations of a German prisoner of war and the young man whom he conks on the head while making his escape. The flashbacks which outline the German's development are very awkwardly handled, and the other fellow is surrounded with a hastily-contrived context that is trite and unconvincing. Mr. Ferber also goes in for interpretation and explicit mood-setting, but in spite of these devices, his story seems too short for the material he tries to put into...
...Players club in Manhattan staged a 70th birthday surprise party for their friend and noted wit, Franklin P. Adams Highlight of the evening: a special edition of "The Conning Tower," F.P.A.'s old newspaper column. The contributors included Edna Ferber, Louis Untermeyer, and the playwriting team of Howard Lindsay and Russel Grouse who sounded the keynote of the celebration...