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Europe first encountered the Philippines in 1521, when Ferdinand Magellan claimed the archipelago for Spain?and ended up dead after a battle with local chieftain Lapu Lapu. Jessica Hagedorn's Dream Jungle starts with an excerpt from a contemporary account of Magellan's Philippine visit, which describes comely native women clad in nothing but thin strips of bark "before their privies," suggesting that conquest can be inspired as much by lust as God and king...

Author: /time Magazine | Title: The Lust of Exploration | 12/7/2003 | See Source »

...charge of revving up Volkswagen is CEO Bernd Pischetsrieder, who took over from the domineering Ferdinand Piech in April 2002. A personable, goateed man who ran BMW from 1993 to 1999, Pischetsrieder, 55, is pursuing a risky sales strategy inherited from Piech: pushing his flagship brand into the U.S. luxury arena, where vehicle profit margins are higher than in the mid-priced segment in which VW typically competes. At the same time, he is wringing costs out of manufacturing through design changes and by getting relief from VW's expensive German work force. The firm recently announced that net profit...

Author: /time Magazine | Title: A Pitch to the Rich | 11/24/2003 | See Source »

...they delivered an outsized 27% of its $5.4 billion operating profits. And VW clearly aims higher: around one-third of its $1.6 billion global ad budget is spent in the U.S. The man in charge of revving up Volkswagen is CEO Bernd Pischetsrieder, who took over from domineering Ferdinand Piech in April 2002. A personable, goateed man who ran BMW from 1993 to 1999, Pischetsrieder, 55, knows he must do something to shake up the company's North American sales. But he is pursuing a risky strategy inherited from Piech - pushing his flagship brand into the U.S. luxury arena, where...

Author: /time Magazine | Title: Revving Up Volkswagen | 11/2/2003 | See Source »

...jockey. With his gentle, almost motionless style, he had a unique rapport with his horses and, said trainer Charlie Wittingham, "bothered a horse less than any other rider." In 41 years he won 11 Triple Crown events and an impressive 22% of his races overall. In 1986, aboard Ferdinand, he became the oldest jockey to win the Kentucky Derby. A year after giving up riding in 1990, he was paralyzed in a car accident, yet within months he was back, training horses from his wheelchair and earning $3.7 million in winnings before retiring...

Author: /time Magazine | Title: Milestones Oct. 27, 2003 | 10/27/2003 | See Source »

...most wins in history. Late Los Angeles Times sports columnist Jim Murray said Shoemaker rode "with the effortless ease and grace of a guy born to do what he was doing." At age 54, when many thought his skills were in decline, Shoemaker steered 17-to-1 long shot Ferdinand to victory in the Kentucky Derby, making him the oldest jockey to ride a Derby winner. Shoemaker suffered only two major injuries in his 41-year racing career but was paralyzed in a 1991 car crash when his Ford Bronco veered off a road and rolled. He continued to train...

Author: /time Magazine | Title: Milestones | 10/20/2003 | See Source »

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