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...they kidding? Not a bit. Volkswagen has spent nearly $900 million developing the new car, which is called the Phaeton and will be officially unveiled at the Geneva motor show next month. The brainchild of VW CEO Ferdinand Piëch, the Phaeton represents the company's latest attempt to move the brand up-market away from commodity car-making and into the profit zone long dominated by Mercedes and BMW. But it's a huge gamble for a company whose very name means People's Car. "The question is, will a customer want to pay that amount of money...

Author: /time Magazine | Title: Slipping into Overdrive | 2/18/2002 | See Source »

Maybe, but it's the kind of risk that Piëch has relished since taking over as VW's top executive in 1993. Piëch has motor fuel in his blood as the grandson of Ferdinand Porsche, who founded the legendary sports-car company. Under Piëch's command, VW has become Europe's biggest carmaker and fourth-largest in the world in terms of autos sold. He has expanded its car business by successfully integrating new brands such as SEAT and Skoda. And Piëch has added some boutique carmakers like Lamborghini and Bugatti...

Author: /time Magazine | Title: Slipping into Overdrive | 2/18/2002 | See Source »

...Malacanang is an elaborate place, a shamelessly opulent expanse of wood-paneled walls, gold-gilded mirrors, massive chandeliers and bulletproof windows (glass by Ferdinand Marcos; the rest, straight-up Imelda). Arroyo, who always dresses for the occasion, is wearing a deep purple suit, sitting up toward the edge of a couch with her hands in her lap. She's short, of course, under five feet, an easy target for people who attack her leadership by mocking her size (typical comment: "her policies are as diminutive...

Author: /time Magazine | Title: Power and Gloria | 1/28/2002 | See Source »

Patrick Quinn, professor of English Literature at the University of Northampton, believes that Sept. 11 will turn out to be part of a continuum stretching back to the assassination of Archduke Ferdinand in Sarajevo in 1914. "If you think of World War I, World War II, Vietnam and now this, historically they are part of the same problem. The world we live in is chaos. All the art since 1914, starting with futurism and then working its way through modernism and post-modernism, is all a matter of wanting to have some control over the world we live...

Author: /time Magazine | Title: Turning a New Page | 12/3/2001 | See Source »

Presidents that attended Harvard: John F. Kennedy, Theodore Roosevelt, Franklin D. Roosevelt, Josiah Jed Bartlett, Bill Pullman. Presidents that attended Yale: Warren G. Harding, Warren G, Andrew Johnson, Richard Nixon, Dan Quayle, Archduke Franz Ferdinand, O.J. Simpson, Emperor Hirohito, Henry VIII, Manuel Noreaga, Rasputin, Bill Maher...

Author: By The CRIMSON Staff, CRIMSON STAFF WRITER | Title: Gossip Guy! | 11/15/2001 | See Source »

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