Word: ferkauf
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...Community Discount Stores are opening new branches with piped-in music and fancier displays to shuck off "that warehouse look," adding such customer lures as charge accounts and home delivery. In the eight-story branch he will soon open on Manhattan's Fifth Avenue, Korvette's Eugene Ferkauf will sell the usual discounted appliances and lower priced clothing in one part of the store, and "trade up" to higher income customers by offering better, high fashion clothes and accessories in another part...