Word: ferragamos
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...Crimson boasts defensive standouts Tommy Joyce and Bob Baggott, whose game-saving exploits on defense would have Woody shooting his recruiter at sundown if he only knew. Jim Kubacki had the kind of game against Brown last season that Nebraska quarterback Vince Ferragamo yearns to pull off just once. Brown has a passing combination of Paul Michalko to Bob Farnham that make Wishbone-oriented teams look like turkeys...
Genteel Privacy. Indeed, genteel privacy is the uncommon denominator of most of the Italian entrepreneurs. Bulgari, a jewelry shop that strives to make Tiffany look like a Woolworth counter by comparison, is buried so deep in the Pierre Hotel that no Fifth Avenue window shopper would know it exists. Ferragamo, a shoe salon, is set back from the avenue and not easily spotted by the unknowledgeable. "Most of our customers are celebrities," says Piero Nuti, general manager of Ferragamo. "We seldom see anyone else." Silversmith Ugo Buccellati is happiest when his sales force entertains only two customers a day. Gucci...
...operates nearly 80 retail outlets round the world-have been forced to franchise a number of their shops, but keep a firm hand on their agents. Buccellati and Bulgari are brother acts: one brother minds the store in New York while the others produce the jewels back home. Salvatore Ferragamo, who got his start making shoes for Silent Screen Stars Mary Pickford and Pola Negri, left his business to his widow, six children and a nephew. Mario of Florence lives in Manhattan and commutes to his factory in Florence. "I think I'm Alitalia's best customer," says...
...Italians also believe they are doing their bit to improve the quality of American life. Ginori is trying hard to help civilize U.S. bathrooms-by pushing its line of bidets. Ferragamo shoes last so long they should be sold with a 50,000-mile warranty. Rizzoli offers browsers the latest bestsellers from Paris and Rome (not to mention Asterix, the whimsical French comic-book series, translated into Italian). The Italians also believe they have upgraded the avenue itself. "Two or three years ago, Fifth Avenue was in danger of being taken over by the banks and airline offices," says Gina...
...Prices are generally high. Italian factory workers, like their U.S. counterparts, occasionally produce shoddy merchandise. Some of the salespeople-particularly at Gucci-have been accused of arrogance in their treatment of shoppers. But the clients can also be fickle. "We have had to stop making shoes to order," says Ferragamo's Nuti. "We got stuck with too many purple shoes with gold tassels that people decided they didn't want after...