Word: ferragamos
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...father became the shoemaker to the stars in Hollywood, but Ferruccio Ferragamo, Salvatore's eldest son, wasn't content just to dress the feet of American celebrities. During 22 years as ceo of Salvatore Ferragamo Italia, Ferruccio has developed the company into a global luxury brand that generates half its business in Asia. During a visit to Hong Kong, the exiting ceo talked to Time's LING LIU about the company's Eastern expansion...
...because I think Ferragamo should be Ferragamo everywhere in the world. We made some adjustments maybe in the color, maybe in size. We have our people in Asia who come to Italy and work on merchandising. Ultimately, the customer decides, and you should always adapt...
Salvatore Ferragamo began his career working in costume design, where his first task was to craft a pair of riding boots for Douglas Fairbanks Sr. in The Thief of Baghdad. Today his legendary house has teamed up with director Baz Luhrmann and costume designer Catherine Martin to create a wardrobe of shoes for Nicole Kidman's character, a 1940s aristocrat, in the Outback epic Australia. Watch for the ruched red-velvet evening sandals and, yes, riding boots...
MADRID Salvatore Ferragamo's functional Gusset design ($1,600) is praised on exclusive Calle Serrano...
SHANGHAI In China, where red symbolizes success, Salvatore Ferragamo's jungle tie ($160) sells best