Word: ferranti
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Dates: during 1980-1989
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...What it does is make us different," Ferranti said. "So few people are using it that when you give it out, people remember you. It makes us unique and distinctive...
...surprising how many people look at it in a startled manner and are very suspicious," he added. Ferranti said that while some people are intrigued by the bills, others ask for one-dollar bills instead...
Some people cherish superstitions about the bill, Ferranti-Dege employees said. "People thought they were bad luck," said James J. Casey, assistant manager at Ferranti-Dege. He said one of the reasons the bills were originally discontinued in the 1950s was because many people associated them with gambling and the underworld, partly because they were commonly used for placing two-dollar bets at racetracks...
...bill works well as an advertising ploy, he said. "I've been in stores where I give a two-dollar bill and people say 'You've been to Ferranti Dege,'" he said...
...store acquires its bills at BayBanks Harvard Trust, and officials at BayBanks and Ferranti-Dege is the only business in the Square that orders two-dollar bills on a regular basis. The bank goes through about 2000 two-dollar bills every other week, according to BayBanks officials...