Word: ferranti
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...began for purely practical reasons, said Ferranti-Dege owner Tony Ferranti, but using the two-dollar bill has turned into a major advertising gimmick for the photo store on Mass...
Although two-dollar bills returned to circulation in 1976, no other store in Harvard Square has opted to use them on a regular basis and Ferranti-Dege has become distinct for its use of the bill...
This lack of demand for the bills is just what makes them valuable to Ferranti Dege...
...What it does is make us different," Ferranti said. "So few people are using it that when you give it out, people remember you. It makes us unique and distinctive...
...surprising how many people look at it in a startled manner and are very suspicious," he added. Ferranti said that while some people are intrigued by the bills, others ask for one-dollar bills instead...