Word: ferrari
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That didn't stop car manufacturers like Toyota and BMW from pulling out of the sport anyway (Honda had quit at the end of 2008.) That leaves only three major carmakers - Ferrari (owned by Fiat), Mercedes-Benz and Renault (though the latter recently sold a majority stake in the racing team to Luxembourg investment firm Genii Capital) - still in F1. "The sport just wasn't delivering the value," says John Howett, head of Toyota Motor Sports. For the new season, some of the old names have been replaced by entrepreneurs with more dash than cash. Ecclestone calls the new teams...
Then there are the scandals, and the last few seasons' have been turbocharged doozies. First, in 2007, McLaren was fined $100 million after an engineer was caught with documents supplied by a rogue Ferrari employee. Then, last September, one of F1's most flamboyant team managers, Renault's Flavio Briatore, was barred from the sport for life after the FIA determined that he had ordered one of his drivers to crash in a 2008 race to help out Renault's other driver - Alonso, in this case. Briatore is still fighting the ban. (In January, a French court overturned...
...tunnels and in-season testing. The big teams can still outspend their smaller rivals on, say, computer simulations, but just about everything in F1 is downsizing. It's now possible to field a respectable team, if not a winning one, for $100 million a season. New FIA president, former Ferrari manager Jean Todt, has pledged to bring costs down further...
...shorter version has been used since the 1980s) is not on this year's F1 schedule. Yas Island in Abu Dhabi is. The gulf state has spent $1 billion on the new track and $39 billion on the outlandish infrastructure surrounding it, including hotels, golf courses and Ferrari World, billed as the world's largest indoor theme park. Here you can experience the g-forces of an F1 racer firsthand on a roller coaster that reaches speeds of 124m.p.h. (200 km/h). The roller coaster may be more thrilling than the race itself. New tracks like Yas Island are a soccer...
...driving for McLaren. Schumi's back and trying to win another championship at 41. Red Bull, last year's runner-up in the constructor's race, has a quick young German driver named Sebastian Vettel whose nickname is Baby Schumi. With Alonso and Felipe Massa behind the wheel, Ferrari is again a strong contender, and Ferrari, by general consensus and its own elevated self-image, is the beating red heart of F1. Three out of 4 fans who follow a team are Ferrari fans. (See the most expensive car ever auctioned...