Word: ferrari
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...funny feeling to tool around town in a $20,000 family car and get noticed as though you were driving a Ferrari. But that's exactly what happened when I took the futuristic-looking 2004 Toyota Prius for a spin around New York City. The new, improved hybrid car goes on sale in mid-October, but it's already getting plenty of buzz...
...roommates and co-workers at a nearby call center, where they field phone traffic for a U.S. computer maker. Every weekend they stroll the malls shopping for Levi's jeans, watch movies and make the obligatory stop at McDonald's. Though they both have big dreams (Kandari wants a Ferrari; Jain prefers a Mercedes), they spend half their annual salaries--about $2,000--on shopping, eating out and other living expenses. "I'm living life for the day," says Kandari...
...ALEX FERRARI COO, MTV Networks International...
Green eyeshades are apparently in fashion at MTV: the bastion of video cool is putting a spreadsheet maven in charge of its international operations. Alex Ferrari, a 21-year finance-department veteran, will oversee the 96 channels outside the U.S. that account for 80% of MTV's viewers. "We've pretty much planted the flag everywhere that we can possibly be," he says. His challenge? Keeping pace with the 40% earnings growth his division registered last year and increasing the audience in developing markets such as India and China, where MTV recently launched a 24-hour channel...
...roommates and co-workers at a nearby call center, where they field phone traffic for a U.S. computer maker. Every weekend they stroll the malls shopping for Levi's jeans, watch movies and make the obligatory stop at McDonald's. Though they both have big dreams (Kandari wants a Ferrari; Jain prefers a Mercedes), they spend half their annual salaries?about $2,000?on shopping, eating out and other living expenses. "I'm living life for the day," says Kandari...