Word: ferraris
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Dates: during 1960-1969
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...what does a person with that out-look do, besides play a good, rough game of football? "I'm an absolute nut on sports car, racing. If it's the last thing I do, I'm going to get a Ferrari. And I subscribe to about fifty million sports car magazines...
...throated klaxons that belt out bars of hard-rock music or soar into the oscillating wail of European ambulances. The VW's short-stroke engine remains untouched, but its exhaust is channeled through complicated "extractors" or straight pipe "resonators" that make the humble bug sound like a snarling Ferrari or thundering Offenhauser. A less expensive gimmick is to wire a bottle of water under the exhaust pipe, where it produces a joyous shriek as exhaust blasts across its top. Thus, cars that leave the factories merely muttering turn up on the roads making more noise than factory machinery...
Agnelli first proposed a merger in 1962, on the theory that Ferrari's illustrious reputation would add luster to Fiat's line of rather unglamorous work aday cars. Officials of Ford Motor...
also had eyes on Ferrari. Founder Enzo Ferrari, a onetime racing driver who rules his 30-year-old Modena plant with almost ducal authority, at first turned away both suitors, though he did agree to design the engine for Fiat's Dino Spider sports car. Since then, however, the prancing black horse of Modena, the longstanding insignia of Ferrari, has worn few winner's laurels. So far this year, Ferrari's single-seat Formula 1 cars have broken down in three major races - Monte Carlo, the Grand Prix of Spain and of South Africa. The laborious production...
...consolidation among European automakers by gaining effective control in 1968 of France's Citroën, which makes some of the world's most advanced mass-produced cars. In the long run, Fiat may profit more from Citroën's engineering techniques than from Ferrari's expensive elegance, but Agnelli can take pride in sustaining an incomparable piece of automotive history...