Word: ferraris
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Dates: during 2000-2009
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...human contest. Tiger Woods and Roger Federer wield state-of-the-art equipment that may be subtly different from what their opponents use, but it's not better (nor particularly high-priced). In F1, however, some cars are indisputably better than others. Recently, those superior cars have belonged to Ferrari and McLaren, and no matter how good a driver you may have been, if you weren't with one of those teams you were not going to win a world championship. Seven drivers representing five teams didn't score a single point in last year's championship, meaning they failed...
...goal of making the new one faster. Inevitably, the high stakes have led to skulduggery. The sport's governing body, the Paris-based International Automobile Federation (FIA), last year fined McLaren a record $100 million for possessing 800 pages of confidential technical data about the cars of arch rival Ferrari. The FIA also stripped McLaren of all its points in the constructors' race, handing the title to Ferrari and splashing fuel onto this year's volatile mix of engines and egos...
...British Upstart The three key figures at the climax of last year's championship are all back in the cockpit and now spearheading three separate teams. Ferrari's "Iceman," Finland's Kimi Räikkönen, snatched last year's title by a point, squeezing out feuding McLaren teammates Fernando Alonso and Lewis Hamilton by winning in Brazil. "Team-mates" can be an empty word in F1. Applied to Alonso and Hamilton it was comically inappropriate. As a two-time world champ and McLaren's senior driver, the emotional Alonso could be excused for failing to share...
...real indicator might lie in aspirational searches, or those queries for things beyond most consumers reach. Searches for "Ferrari" are down 40% from the same week last year...
...question of whether we are truly in a recession will have to wait for months. Until then, we'll continue with our daily lives, while daydreaming less about that red Ferrari...