Word: ferraro
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According to Klein, the Mondale-Ferraro campaign lost the women's vote when it failed to address these issues. It was not enough simply to have a female candidate, she added...
...both of the principals in the race were in different ways somewhat disengaged, two other figures, Jesse Jackson and Geraldine Ferraro, were passionately focused. They made history this year. Ferraro's value to Mondale as a vote getter may have been shadowed by questions about her family's finances. But the precedent that she set was historic. So was Jesse Jackson's. His campaign had its ugly side, but in running the first serious black challenge for the presidential nomination, he drew American blacks psychologically closer to full citizenship...
...Brandishing a facsimile of the November 1948 Chicago Daily Tribune that carried the premature headline DEWEY DEFEATS TRUMAN, he mocked that paper's equivocating endorsement of Reagan this year by quoting the editorial's long list of qualms about the President.* Mondale and his running mate, Geraldine Ferraro, joined some of New York's most prominent Democratic politicians for another traditional party rally-held every election year since the turn of the century-in Manhattan's garment district. The crowd of 100,000 stretched for five blocks. It was the largest, most enthusiastic rally that...
...final week, Ferraro concentrated more on women. In a Los Angeles speech she said, "My candidacy is not just for me. It's for everyone. It's not just a symbol. It's a breakthrough. It's not just a statement. It's a bond between women all over America." Ferraro also appeared on Phil Donahue's morning talk show, a program regularly viewed by a predominantly female audience of some 7 million. The interview became tense when Donahue pressed the candidate on whether she had cried when confronted with newspaper reports...
...Jerry Falwell on half a dozen disparate issues. Unlike Reagan, with his "Leadership That's Working," Mondale had no slogan to give his campaign coherence. Said David Garth, a New York media maven: "I didn't know what the Mondale theme was . . . except 'Vote for Mondale-Ferraro.' " The Democrat's aides defended their approach as the more realistic. "We aren't running a Hollywood feel-good campaign," said Mondale Consultant Judy Press Brenner to Adweek. Toward the end, the Mondale messages grew more effective, focusing on fairness, arms control and the future. The most...