Word: ferrellcalvillo
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...generation also still loves a good crisis, which is a trait that shrewd marketers have begun to tap. John Ferrell, the president of FerrellCalvillo Communications, notes that traditional feel-good campaigns for financial services have failed to nudge boomers into saving for retirement. So his New York City agency created humorous shock-tactic spots for the Alliance Capital Management group, a giant investment firm with nearly $200 billion under management. In one, a husband tells his startled wife they can't retire because they haven't saved any money and advises her to earn some by mowing neighborhood lawns...
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