Word: ferreter
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...same, to do what smart marketers do, to ferret out our deepest desires--sex! power! beer!--or to bond us to brand names with the kind of tribal loyalty you ordinarily find only in the Balkans, is no easy business. It's art and science, and the ingenuity it requires is something to admire. The six people we profile in this chapter of our Innovators series have taken up the tools of anthropology, mathematics and virtual reality. No subatomic particle, no stretch of the human genome has been studied as closely as you, dear 21st century consumer. And our Innovators...
...likely to be. (If you have a chance to confer with the assistant in advance, of course—and we all like to be called “assistants,” not “graders”—you may be able to ferret out one or two cosmic assumptions of his own; seeing them in your bluebook, he can only applaud your uncommon perception. For example, while most graders are politically unconcerned, not all are agnostic. This is an older generation, recall. Some may be tired of St. Augustine flattened by a phrase...
...that, says Goodheart, may help strengthen a weakened organ. Goodheart believes that muscles and organs are linked by the same invisible neuropathways and meridian lines tweaked by acupuncturists. It took Goodheart years to ferret out the connections: the shoulders' deltoids map to the lungs; glutei maximi in the butt to the prostate; and the psoas that run through the groin to kidneys...
...that, says Goodheart, may help strengthen a weakened organ. Goodheart believes that muscles and organs are linked by the same invisible neuropathways and meridian lines tweaked by acupuncturists. It took Goodheart years to ferret out the connections: the shoulders' deltoids map to the lungs; glutei maximi in the butt to the prostate; and the psoas that run through the groin to kidneys...
...where staff members sit for hours, partly to follow the debate, partly because it's the best place to pick up intelligence. Mark Buse, 35, has been doing that job for McCain for 17 years. He became so adept at rooting out legislative pork that McCain calls him "the Ferret." Listening to other staff members gossip on Monday afternoon, Buse picked up his first hint of trouble. Both McConnell and Texan Phil Gramm, another reform foe, were going to vote with Wellstone. Why would Gramm and McConnell vote with a liberal? Suddenly Buse understood: Wellstone's amendment was a poison...