Word: ferro
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Dates: during 1960-1969
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...Ferro Corp. of Cleveland is the world's largest maker of frit. Frit? Yes, frit. Ferro's main product is a powdery flaked glass that melts at 1,500° heat into the chief ingredient of porcelain enamel, the familiar coating on bathtubs, basins and ceramic tile. Since many appliances are also sprayed with or submerged in frit, Ferro is profiting not only from the U.S. appliance boom but from the rapidly expanding appliance market abroad. This week Ferro announced an 8% gain in first-quarter sales to $21 million; with 1963 sales that hit a record...
Hartmann approached with due caution. Suddenly, he saw the General's right arm begin to twitch convulsively. His hand, twisted into a claw, groped its way upwards and clutched his forehead in a vicelike grip. His body, usually as erect as a ferro-concrete tower, tottered and threatened to collapse...
...material substituted flexible steel mesh for timber, in a way that simplified the cementing process and thus allowed for vital short-cuts in reinforced concrete construction. The substance could be mass-produced at a ferro-cement factory established by Nervi in 1945. Prefabrication, a second vital innovation, allowed the builder to transport parts from a center of mass production to the building site and simplified the actual job of erecting the structure...
...elimination of timber beams or their steel equivalent made ferro-cement cheaper, lighter, thinner, and the new process of production incomparably faster...
...Nervi's ferro-cement dome ceilings, strengthened by corrogated beams are today among his most familiar works. Conceived an executed as technical problems, these domed ceilings nevertheless attain a soaring beauty not foreseen in by the builder--entirely dependent on structural design yet not included...