Word: ferro
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...Ferro Corp. of Cleveland is the world's largest maker of frit. Frit? Yes, frit. Ferro's main product is a powdery flaked glass that melts at 1,500° heat into the chief ingredient of porcelain enamel, the familiar coating on bathtubs, basins and ceramic tile. Since many appliances are also sprayed with or submerged in frit, Ferro is profiting not only from the U.S. appliance boom but from the rapidly expanding appliance market abroad. This week Ferro announced an 8% gain in first-quarter sales to $21 million; with 1963 sales that hit a record...
...frit, or fried-is an ancient art. The Egyptians excelled in making jewelry ornamented with frit, and the British Museum owns a fritted warrior's shield more than 1,000 years old. Now that the art has become a thriving modern industry, there are plenty of frit makers. Ferro has managed to outsell all of them and corner 12,500 international customers by setting up frit plants wherever customers can be found. Besides its three main U.S. plants it has built twelve overseas, has also engineered 400 enameling factories for customers to whom it then sells raw frit. Last...
Hartmann approached with due caution. Suddenly, he saw the General's right arm begin to twitch convulsively. His hand, twisted into a claw, groped its way upwards and clutched his forehead in a vicelike grip. His body, usually as erect as a ferro-concrete tower, tottered and threatened to collapse...
...elimination of timber beams or their steel equivalent made ferro-cement cheaper, lighter, thinner, and the new process of production incomparably faster...
...Nervi's ferro-cement dome ceilings, strengthened by corrogated beams are today among his most familiar works. Conceived an executed as technical problems, these domed ceilings nevertheless attain a soaring beauty not foreseen in by the builder--entirely dependent on structural design yet not included...