Word: fertittas
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Dates: during 2000-2009
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...sure, under White and Fertitta, Ultimate Fighting has gained a lot of respect. In the 1990s, critics like Senator John McCain were deriding ultimate fighting as barbaric, and the public was aghast at the mixed martial arts bloodbaths. The sport was banned in state after state. But the Ultimate Fighting Championship organization slowly built interest among young people, filling the void left by professional boxing, cleaning up the rules and marketing itself through the reality show The Ultimate Fighter on Spike TV. The show helped humanize the fighters, managing to coax nobility out of their quests for martial arts fame...
...Lorenzo Fertitta, UFC co-owner, who typically shies away from the public spotlight, was also present at the press conference, claiming that Couture "misstated the facts and that his statements were meant to hurt us." Fertitta added: "When we bought the UFC in 2001, no one cared. We were losing millions upon millions. But fighters have always gotten paid, we never bounced a check. Our goal was to pay a fighter a million dollars. Little did I know that would be the start of our problems...
After attacks by Senator John McCain and others, this brand of combat was chased into the hinterlands and banned by court after court. Then, in 2001, Frank Fertitta III and his brother Lorenzo, entrepreneurs in the Las Vegas casino business, bought the tarnished name Ultimate Fighting Championship and rehabilitated the sport. Or, rather, remade it. Technically called mixed martial arts, ultimate fighting was given a set of rules (no more head butting) and a streamlined synthesis of fighting styles (so long, one-glove boxing!) rather than the old chop suey of contending martial-arts schools. A doctor was stationed...
...mountain as a way to block the view of the aluminum spaceship-themed entrance to the Fashion Show Mall across the street. "A lot of these guys will hire architects and designers to come up with ideas. Steve is the driving force in all his buildings," says Frank Fertitta III, 43, the CEO of Station Casinos and a longtime friend, one of the group of young Vegas tycoons Wynn calls his "homeboys...
...mountain as a way to block the view of the aluminum spaceship-- themed entrance to the Fashion Show Mall across the street. "A lot of these guys will hire architects and designers to come up with ideas. Steve is the driving force in all his buildings," says Frank Fertitta III, 43, the CEO of Station Casinos and a longtime friend, one of the group of young Vegas tycoons Wynn calls his "homeboys...