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...iconography of brands is Walker's specialty. With a compelling blend of cultural anthropology and business journalism, he makes us fess up about our dependence on brand-name products and explains our nearly irresistible urge to use what we buy to broadcast our identities. Marketers spend millions, Walker says, to attach a story to every object they sell. "If a product is successfully tied to an idea, branding persuades people--whether they admit it to pollsters or even fully understand it themselves--to consume the idea by consuming the product," he writes. "A potent brand becomes a form of identity...

Author: /time Magazine | Title: Business Books | 5/22/2008 | See Source »

Will McNamee rat out his old pal under oath before Congress, or will he turn strangely evasive, like Frankie Pentangeli in The Godfather: Part II? Will Clemens fess up or prove that he was clean? For all the testimony and countertestimony, the truth may never be known. The chemicals at issue, if he took them, would have passed from his body years ago. Unfortunately for Clemens, suspicion has a much longer half-life...

Author: /time Magazine | Title: Clemens in a Jam. | 1/10/2008 | See Source »

There are forums in which the need to exchange information anonymously is compelling. But there aren't many, and in most cases it's just a temptation. Look at Amazon, which since 2004 has urged anonymous reviewers to fess up to their real names, lest authors be tempted to review their own books. Viewed as a social experiment in good faith among anonymous equals, the Internet is not succeeding. The masked ball is in danger of becoming a hooded...

Author: /time Magazine | Title: The Price of Anonymity | 7/19/2007 | See Source »

When Sen. David Vitter of Louisiana confessed to "a very serious sin" on Monday night, Debra Jean Palfrey was not about to forgive him. Sin is one thing; but Palfrey believes Vitter - a proponent of the "sanctity of marriage" - should fess up if that sin was a crime as well. After all, she notes, prostitution is a legal offense for both purveyor and consumer. And as the so-called "D.C. Madam" whose escort service Vitter says he used, Palfrey says the agency she ran was merely one-half of the alleged equation. "Why am I the only person being prosecuted...

Author: /time Magazine | Title: Did Senator Vitter Get Hustled? | 7/10/2007 | See Source »

...While willing to fess up to the bombings, Toufeili insists that the kidnappings of Westerners "had nothing to with Hizballah. Nothing at all." Indeed, as he puts it, Iran's policy of using Lebanese Shi'ites to kidnap Westerners was a "mistake" which he tried to redress...

Author: /time Magazine | Title: The Secrets of a Hizballah Renegade | 4/24/2007 | See Source »

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