Word: fetish
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Dates: during 1940-1949
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...factor may knock predictions into the junk pile - unpredictable 80-year-old Henry Ford. For months, he has diligently streamlined his company, getting back to his first principles of cheap cars and no frills (TIME, Oct. 11). His low-price fetish once cracked the industry's price structure wide open. It may do so again...
...coast and attacked the supply and fueling area. "All burned briskly," reported Krulak happily. The Brute thought the Jap marines better fighters than the soldiers encountered in the fueling area. But all of them, said he, are "really very easy to kill . . . they have a bit of a fetish about charging that gets them into trouble. A man who goes directly into machine-gun fire generally loses his social security...
...Black Jack." The A.E.F. grew up. Pershing was methodical. He made a fetish of writing things down in his clear, clipped style-with no metaphors, pseudo or otherwise. He made the A.E.F. drill. He insisted that infantrymen be taught to shoot, though the French clucked. The French depended on hand grenades. He was more than ever the spit-&-polish disciplinarian. To his officers "Black Jack" (the nickname he picked up when he was with the Negro loth) was God. To the enlisted men he was both God and devil. Some remembered him striding across a muddy field of France with...
...caught by surprise, by what he calls the 'relaxed will,' and if not everything can be caught in this way, what is so caught cannot be caught in any other way. Rigor will not do. Forster teases his medium and plays with his genre. He scorns the fetish of 'adequate motivation,' delights in surprise and melodrama and has a kind of addiction to sudden death." He has, says Trilling, "a whim of iron." And "to accept Forster we have to know that . . . improbability is the guide to life...
Bankers criticized Mr. Morgenthau furiously for his "fetish of 2%," arguing that the offering would have been a success if it had consisted of 2¼% bonds of 12 to 14 years maturity. But Mr. Morgenthau, breathing heavily, stuck to his old cheap-money theory, fighting the war boom as he had fought the depression. His program "to finance this war in the seven-to-ten-year range at 2%" was denounced as "stubborn amateurishness." His reason (labeled as "eyewash"): "to save this and future generations many millions of dollars on the public debt...