Word: fetish
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Dates: during 2000-2009
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...even if the customer will never see it. Borg-Warner, a manufacturing conglomerate, makes a five-speed transmission used in Nissan's popular 280Z and 300ZX sports cars. While the driver sees only the stick shift, Nissan insisted that the whole transmission must shine. "We ran into the Japanese fetish for appearance," says Thomas Hague, the firm's Asian area director. "It's an emotional thing with them." After Borg-Warner polished up its act, Nissan was happy...
...words “economic documentary” and “sexy good time” are rarely used to describe the same movie, and despite a brief tribute to one executive’s stripper fetish, Alex Gibney’s “Enron: The Smartest Guys in the Room” continues this trend...
Consider the Feb. 17 episode of CSI. A form complaint letter available at the PTC website describes the episode, and it's icky stuff. The plot is about infantilism, a sexual fetish that involves adults wearing diapers and suckling at women's breasts. But the letter includes a curious argument: "COMPLAINANT urges the Commission to take notice of the high ratings for this episode of CSI ratings [sic]--reportedly viewed in 30.72 million households. Given its relatively early broadcast time [9 p.m. E.T.], it was without question viewed by millions of children...
Personally, I found the film’s preoccupation with the New World-Old World cultural divide more like a Henry James novel with a beverage fetish. Despite winemaking’s age-old European heritage, much of its current jargon is so new, and so clearly American, that it still has no place in the languages of Europe’s great wine countries. The French word for “wine marketing,” for example, is just “wine marketing...
Never mind its sexy, carbon-fiber chassis or that it can zip from zero to 60 in less than 5 sec. What's really impressive about the Venturi Fetish, which made its North American debut at the Los Angeles Auto Show this month, is that it produces nary a puff of smoke: the Fetish is powered by 100 rechargeable batteries that keep it going for 200 miles. The Fetish is emblematic of a trend in the automobile business: carmakers realize that if they hope to sell more environmentally friendly vehicles (which account for less than 1% of the cars...