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Word: fetishize (lookup in dictionary) (lookup stats)
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Cleanliness is also a personal fetish of Kroc's that has become an awe-inspiring legend throughout the chain. Last month, on one of his incessant inspection tours around the empire, he walked into a McDonald's in Canada -and exploded like a raw potato in hot grease. "There was gum on the cement patio, cigarette butts between the wheel stops for the cars," he says. "There was rust on the wrought-iron railing, and the redwood fence needed to be restained. I went in there and said to the manager: 'You get somebody to mop this...

Author: /time Magazine | Title: FOOD: The Burger That Conquered the Country | 9/17/1973 | See Source »

...monotone, he relates in voice-over the location and date of each shooting. He personally (with hundreds of cops standing behind him) shoots his victims with a lighted cigar hanging from his mouth. The cigar goes out once, and Purvis' sidekick lieutant runs to relight it to satisfy his fetish. This is the significance of the line "Don't shoot Dillinger until you see me light my cigar...

Author: By Tina Sutton, | Title: Dillinger Dies a Dummy | 8/2/1973 | See Source »

...doing, until we go haywire. It's quite amazing he lasted as long as he did. Even before I appear in Midland City, Dwayne Hoover is surrounded by quite a cast of characters. Harry LeSabre, his salesman, is a sometime transvestite who expresses his women's clothes fetish during Hawaiian Week at Dwayne Hoover's Exit Eleven Pontiac Village. Francine Pefko, Dwayne's mistress, thinks she is his mother. Bunny is Dwayne's homosexual son. There are more. These three are easily enough to strip the gears of any normally functioning machine...

Author: By Greg Lawless, | Title: Soggy Wheaties That Went Down Wrong | 5/25/1973 | See Source »

MOST public figures, including writers, welcome publicity nowadays. If anything, the press has to be on guard against overeager publicity seekers. But there are some personalities who make a fetish of resisting exposure-and they are more of a problem. As it happens, TIME this week deals with two of them, both authors...

Author: /time Magazine | Title: A Letter From The Publisher, Mar. 5, 1973 | 3/5/1973 | See Source »

Outhouse Poetry. Like their Chinese counterparts, North Vietnamese authorities stress prevention of disease through sanitation. Several local physicians told Roth, "I have failed unless I keep my patients from getting ill." Most North Vietnamese make a fetish of cleanliness. Public-health teams even inspect every family's outhouse, awarding pink slips to those that pass inspection, green to those that fail. According to Gardner, families get special red slips if their outhouses are "clean enough to write poetry...

Author: /time Magazine | Title: Medicine: North Viet Nam's Rx | 11/6/1972 | See Source »

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