Word: fetishize
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...little tufts of coarse red rag fluttered bravely on the tips of the fetish sticks which that morning had been set up in position around the arena. There was an expectant hush as the spectators, massed on the tiers of rock which formed the amphitheatre, settled in their places...
Rise to the Top. Habitually clad in a cassock often topped by a Homburg, and said to have carried a pistol in his robes, Youlou at 46 was one of the world's most unusual statesmen. A member of the Lari tribe-his name means "fetish which cannot be grasped" -he was reared by Catholic missionaries and in 1946 ordained a priest. Later, in defiance of orders from his superior, Youlou ran for the French Assembly (he lost) and was suspended by the church, is still forbidden to say Mass. Because of his suspension, he was acclaimed...
...with grotesquely tiny hands and feet, he had no neck, a bald head shaped like a soccer ball, and sunken blue eyes always hidden behind dark glasses. He dressed flashily, wore elevator shoes of crocodile leather. It amused him to watch naked lady wrestlers, and he had a fetish about hygiene, insisting that all his silverware be sterilized and un touched by human hands. More than most men, Rachman loved money and women...
France's Jacques Anquetil, 29, is the world's best bicycle racer-and one of its most unpopular athletes. A one-time baker's helper from Sotteville (literally: Stupidville) in Normandy, he makes a fetish of independence-testily ignoring fans, truculently snubbing opponents, even going so far as to wear his watch on his right wrist, simply because most people wear theirs on the left. Critics complain that Anquetil "does not like to suffer" (a quality Frenchmen demand in heroes) and that he races "like an accountant" (always conserving his strength, never taking risks). "Jacques," his coach...
...automate and cut costs. Last week Westinghouse Electric, the second biggest U.S. electrical-equipment manufacturer (after General Electric), picked for its president a man who fits that mold so perfectly that he is known as "Mr. Automation." The new chief is Donald Clemens Burnham, 48, who makes a fetish of efficiency but also manages to smile at it. He is, besides, an ingenious engineer who is also a supersalesman...