Word: fetishize
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...Montmartre bedroom doorknob in 1930 (TIME, Jan. 19, 1931). Ganso was Pascin's star pupil. Pascin is still Ganso's model as an artist. Ganso paints and draws the same loose-hipped women, is partial to the same drooping, bulbous com position. Like Pascin, he makes a fetish of loyalty to his friends. Unlike Pascin, who hated fresh air and getting up before noon, he plays all games, though poorly...
Like his preceptor Professor Gushing, Professor Penfield makes a fetish of proficiency in diverse activities. Professor Gushing collects everything which can be assembled, sorted and classified. (Harvard's Warren Anatomical Museum has his series of War helmets, a piece of barbed wire he fetched from a barricade.) Professor Penfield once coached the Princeton football team, is an ardent tennis player, farms extensive acreage near Lake Memphremagog, Quebec, likes good literature, good music. Best of all he enjoys a case of epilepsy...
...Columbia Phonograph Co., Inc. makes phonographs and records. Last week it announced that by early May it will be selling a radio of its own make. Said Columbia President Herman E. Ward, newly elected, "It may be a startling policy in American industry, but Columbia will defy the modern fetish of mass production. The receiving set we are now manufacturing . . . will create demand volume which we shall supply-that and no more...
Control of Columbia was lately bought by Grigsby-Grunow, devout worshippers of the mass production fetish. A year ago Columbia was cast out of British Columbia Graphophone Co. when that company merged with Gramophone Co., Ltd., subsidiary of RCA-Victor Co. to form Electric & Musical Industries...
...overworked ad nauseam) is its watchword. Such beauty as their buildings possess is dependent on fine proportion of individual units, clever use of color, and the technically perfect use of materials. (Cement is sometimes poured in glass-lined forms to give it a marble-like polish.) Light is its fetish. Houses look more and more like aquariums. The four apostles of the International Style are two Germans, a Dutchman and a French Swiss, as follows...