Word: fetishizing
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...recruiters regard them as the most important criteria for employment. In a memorandum circulated in March, the Joint Committee charged, "When such substantial differences in class rank [as detailed above] depend on such a trivial difference in averages, students can only be encouraged to make grades into a fetish...
...Meillands make a fetish of rigorous testing, and take ten years or more to create a new variety of rose. The seeds of cross-pollinated blooms are culled and planted and the seedlings put down in the greenhouses-100,000 at a time. Every morning the young boss walks down the long, glass-covered alleys, pulling out some roses and placing white marker sticks next to the promising bushes...
...attacks on the rock theory are the same as those on the Cahiers du Cinema idea--that a fetish is made of personality, that a balanced criticism is sacrified, that competence replaces genius as the ideal. But a look at the following registers clearly shows that the great artists by any standard are the great auteurs; and while many singers who enjoyed contemporary success are dismissed by this evaluation, history will prove that these were the tide-riders, and the auteurs will stand as the forces that supplied the shock that generated the waves...
...Finish Fetish. The very diversity indicates a vigorous painting scene across the U.S. And the multiple styles should decisively demolish the notion that trend setting stops or starts at the Hudson. For better or for worse, New York and the provinces are neck and neck when it comes to whipping up frothy op and pop confections. And as for styles so new that no handy handle has as yet been hung on them, they are almost as likely to be committed to canvas in Chicago as in New York...
...illustrated by the op grids of Cleveland's Julian Stanczak as well as by the empty canvas of Manhattan Minimalist Robert Mangold, and the sheet of lacquered aluminum from Los Angeles' Billy Al Bengston (representative of what one Whitney curator dubbed California's "finish fetish"). But abstraction as an end in itself is on the wane. Artists everywhere are tending to combine it with figurative elements, or give their abstractions the illusion of three-dimensional space. One shaped canvas by Washington's Thomas Downing is painted to produce the optical illusion of five shelves piled...