Word: fewer
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Dates: during 2000-2009
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Chernova certainly isn't alone. Spooked by the biggest economic crisis in decades, Americans are making fewer trips to supermarkets, and many are leaving comparatively upscale grocers like Albertsons and Whole Foods in search of lower prices. According to a survey conducted last spring by TNS Retail Forward, a market-research and consulting firm based in Columbus, Ohio, 20% of respondents said they had changed which stores they go to for groceries and other household items, primarily because of the economic climate...
...McCain presidency would likely bring many fewer Harvard affiliates to Washington, according to Burns and recent media reports...
...into election day. Pre-election polling showed that he had a significant lead over his Republican opponent, and exit-polling conducted on the day of the election predicted that Bradley would emerge victorious. But when all of the ballots were finally counted, the pollsters were proven wrong—fewer white voters had actually cast their ballots for Bradley than polling had anticipated. Daniel J. Hopkins ’00, a post-graduate fellow in government and social studies, said that the “Bradley effect” is “a systematic difference between how black candidates...
...reason for the earlier discounts: a shorter window to shop. Black Friday falls on November 28th this year, the latest date possible. That means five fewer shopping days (and one less weekend) between Thanksgiving and Christmas than last year. "Stores are trying to grab their share of consumers earlier because they don't think there will be that much to go around," says Stacy Janiak, vice chairman and U.S. retail leader at Deloitte LLP. "If they can get people to shop now it will be better than waiting...
Retailers could well be fighting over less. Almost 60% of consumers expect to reduce their spending this Christmas according to Deloitte's annual holiday survey, with 11% reporting that they're still paying off holiday debt from last year. Shoppers indicated they would purchase a lot fewer gifts this year - 21.5 presents on average compared with 23.1 last year. Almost seven in 10 said they intend to change their shopping behavior because of the economy; 81% say they plan to buy more sale items. "Over the last few holiday seasons consumers would buy for themselves too as they shopped...