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Word: fewer (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...that leads to my second argument for higher prices: if stuff costs more, we'll buy less of it (that's the demand curve in action). If we are forced to buy fewer things, then perhaps we'll start to break this mentality that the way to happiness is to own more...

Author: /time Magazine | Title: Why Big Shopping Bargains Are Bad News For America | 11/27/2009 | See Source »

...biggest insight to come from Black Friday sales data will be changes in shopper behavior. People may be getting more time to find deals this year, but there are fewer big deals to find - the 75% to 80% markdowns seen during last year's holiday season are now rare. Retailers purchased up to 20% less inventory this year in anticipation of slower sales, so they're not under the gun to slash prices to clear inventory - at least...

Author: /time Magazine | Title: Black Friday Sales Were Encouraging, Retailers Say | 11/27/2009 | See Source »

...jumped from two to more than 30 and the residents say there has been an explosion in restaurants, bars and small shops as folks get ready for the highway, instead of dirt road, traffic. The population has more than doubled since the last census in 2007, when there were fewer than 1,000 people in the town...

Author: /time Magazine | Title: How a Little Town in Peru Is Becoming a Hotspot | 11/26/2009 | See Source »

...that 60% of consumers plan to spend less on gifts, and 55% say they'll wait for deep discount sales and specials before opening their pocketbooks. More than half say they plan to buy less-expensive merchandise than a year ago, and 52% say they'll give gifts to fewer people. "This is a fundamental shift," says Bryan Eshelman, managing director at AlixPartners LP. (See pictures of people shopping on Black Friday...

Author: /time Magazine | Title: Holiday Shopping: This Year It's a Game of Chicken | 11/25/2009 | See Source »

Shoppers who wait too long could be left empty-handed as reduced inventory levels will mean fewer sizes, colors and selections of items. "That baby-blue cashmere sweater in medium may not be there on Dec. 24," says Richard Jaffe, managing director at Stifel Nicolaus...

Author: /time Magazine | Title: Holiday Shopping: This Year It's a Game of Chicken | 11/25/2009 | See Source »

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